everything is built from the brand purpose
When a strategist passionate about creating brands, with more than 20 years of experience in large companies, joins an eternal dreamer, with a solid career in agencies, communication and brand activation, the result is at least surprising!
That’s how Honeyguide came about, with the purpose of engage and energise everything around us. No wonder our name was borrowed from a little bird, that communicates with humans, taking them to the honeycombs to collect honey. Like this small bird, we want to amplify the voice of our partners, through a clear strategy and impactful communication concepts that generate engagement and conversion.
We believe that those who leave a mark are not the ones who follow the easy paths, that’s why we always fight to do better and different.
When she was little and they asked her what she wanted to be, she replied that she was going to be a lawyer and a dancer.She didn’t embrace any of these careers, but she always believed that the business world can be more pink and that the most playful practices can also be serious, “it all depends on how we face our career”.
As a girl she wanted to be an acrobat gymnast! When she saw athletes in competitions or even contortionists in the circus, she used to say, “I can do that too!” and she started to train until she got it! She didn’t follow her passion, but determination and persistence are undoubtedly her personal traits!
